市场营销学

1. 参与国家自然科学基金面上项目：顾客需求驱动的耐用消费品制造企业服务质量提升研究

2. 参与国家自然科学基金重点项目：物联网环境下装备产品质保管理及售后服务运作优化

3. 参与国家自然科学基金面上项目：移动互联网背景下全渠道零售企业服务质量测评与改进研究

1. Min Zhang, Lu Wang, Yiwei Li*, & G. Alan Wang. C2C interaction in the online review system: Effect of other customers’ responses on subsequent review volume. Tourism Management, 2022, 93, 104622.

2. Min Zhang, Yiwei Li*, Yuxuan Sun, & Lin Sun. I feel it, I buy it: Deploy AR-based product presentation to generate satisfying tactile experiences in online retail. Journal of Business Research, 2025, 194, 115357.

3. Min Zhang, Yiwei Li, Yuzhuo Li*, & Xingyao Ren. Beyond presence: Creating attractive online retailing stores through the cool AR technology. International Journal of Consumer Studies, 2023, 47(3),1139-1156.

4. Min Zhang, Lu Wang, Wanying Yang, Yiwei Li*, & Yin Bai. Host facial features and Airbnb listing prices: A spatial hedonic pricing approach. Journal of Travel & Tourism Marketing, 2021, 38(9),991-1003.

5. Min Zhang, Yiwei Li, Lin Sun*, Farouk Adewale Moustapha. Integrated store service quality measurement scale in omni-channel retailing. International Journal of Retail & Distribution Management, 2022, 50(7), 839-859.

6. 张敏, 韩枫, 李怡纬*. 在线风暴情境下多元参与主体对用户生成内容的影响. 系统管理学报, 2024, 33(03), 771-781.

7. Yin Bai, Zhengbang Xue, Min Zhang*, Qingmei Tan*, & Yiwei Li. Voices that captivate: The impact of AI-generated voiceover on video Ad engagement. International Journal of Information Management, 2025, 85, 102962.

8. Lu Wang, Min Zhang*, & Yiwei Li. The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings. Electronic Commerce Research and Applications, 2025, 101503.